Goals and Ethos

Our Goals

Graysey was set up with the clear objective of designing premium quality innovative takes on 1970s design classics. We aim to slow down the fashion cycle by offering coveted wardrobe classics for women who know their own style. We create our pieces to be worn for years, not just for a season, leading the way for a socially conscious business. We aim to use sustainable fabrics and materials wherever possible and will continue to improve the manufacturing processes as we move forward.

Our Ethos

We have a vision to be known as the 1970s inspired luxe brand offering clothes that flatter and empower women. The look is laid back luxe glamour of the 1970’s ‘it’ gal with the focus on great fit, and comfort to accommodate the busy lives they lead. It’s about having that ‘put together’ look without looking like you’ve tried too hard. It’s also about being able to express your personality through what you wear, having fun and enjoying life!

The Graysey brand believes in ‘women for women.’ To us, that means helping women feel good in their own skin, confident and comfortable to go out in the world and ‘Do their thang’, living their lives to their full potential. Finding your raison d’etre and making it happen. It’s also about supporting and inspiring those around us, our children, our friends and our colleagues to do the same, with love, without judgement.

We support ‘Women for Women International’ It is important to us to do something to help improve the lives of others, born and living in countries devastated by war, especially having lived in a couple of those counties before they were. Since 1993, Women for Women International has been helping women survivors of war rebuild their lives and choose their own futures - so far, they have helped more than 500,000 marginalised women in 8 countries affected by war and conflict. With the programmes ‘Women for Women International’ offer, the women gain a tight support group, learn a marketable job skill, knowledge about her health and also about her rights. We are proud to support this inspiring organisation that are empowering women to reach their full potential.